How to Keep Your Clients & Prospects Loving Your Brand

Are you making it unnecessarily difficult for your clients and prospects to contact or get a response from you? If so, you’re definitely damaging your reputation & also potentially pushing business away!

As obvious as it seems, many businesses are still doing this day after day.

So…

are you GUILTY or INNOCENT!

Here’s what I mean…

If your business handles customer contact in the following ways, you’re either offering a less-than-optimal level of customer service, or making it harder for new prospects to engage;

1. No Contact Us details easily visible on your website
2. Broken Contact Us forms
3. No confirmation of a successfully submitted Contact Us form
4. Submitted Contact Us forms not being responded to within 24 working hours
5. A telephone line not linked to an answerphone
6. Telephone messages not being responded to within 24 working hours
7. A broken email address
8. Emails not responded to within 24 working hours
9. LinkedIn messages not being responded to within 24 working hours

Whilst of course we know technology breaks and things do go wrong from time to time, just implementing a few operational procedures and aids can go a long way to keeping your existing customers happy and new prospects impressed.

So here are 4 simple ideas to help keep your clients and prospects loving your brand…

1. Test your form submissions weekly
2. Test your email address weekly
3. Use a Virtual Assistant service to link to your phone line
4. Add twice daily reminders to your calendar (one mid-morning and one mid-afternoon) for you to check voice, email, and Contact Us form submissions

Nothing particularly ground-breaking you say – and you’d be right!

However…

If you are not handling your customers and clients in the way YOU would like to be handled by a brand, then not only are you selling them short, you’re also doing your company a dis-service.

Making a little tweak here and there can create a MASSIVE positive impact on how your brand and its level of professionalism is perceived.

So why take the risk of alienating the lifeblood of your business?